submitted on July 9, 2007, 9:36 AM
So, the Coca-Cola company has put together this simply awful radio ad for Coke Zero. The premise of the ad is pretty basic, a guy is at a restaurant and a waitress is taking his order. He says he wants a Coke Zero, and the waitress asks if Pepsi's okay, which is typical when you ask for one brand and the restaurant offers the other.
First off, who the hell has the audacity to ask for Coke Zero in a restaurant? Yeah, excuse me while I go order some Cherry Vanilla Diet Dr. Pepper, and then act offended that you don't have it. I was a server at Giordano's, and I remember this group of kids from Atlanta that came in, and they asked me if we had about eight different kinds of iced tea. I mean, seriously? Where do people get it in their heads that restaurants carry around all these exotic beverage choices like they're a local convenience store?
Anyways, the ad continues with the patron acting offended that the waitress would even suggest that he ingest a vile drink like Pepsi. He then proceeds in this smarmy, condescending lecture about how completely unacceptable it would be for him to actually have to drink a glass of Pepsi. He then tries to compare the act of him having to drink Pepsi to paying for his bill in Yen instead of US dollars. We then finish off the ad with the waitress half-jokingly asking if this will affect her tip, and the customer comes up with one last asshole retort along the lines of "Not if you can find me a Coke Zero".
What a complete tool. Trying to pay for a meal in a restaurant in the United States with Yen is stupid. That's it. If anything, it's more comparable to his inane request for a Coke Zero than it is to her offer of Pepsi instead. Then, just to top things off, he actually tells her that her tip will be affected if she does not produce Coke Zero for him to drink. What kind of moron would base a server's tip on what beverages a restaurant does or does not stock? I'll be sure to stiff the server on a tip at the next restaurant I go to that doesn't have Peach Snapple available to me.
I'm not really sure what Coca-Cola was going for in that ad, but if they wanted the people who drink Coke Zero to come off as pretentious, rude, and snobbish, then congratulations are in order.
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